Often a blogger faces a challenge of deciding about the length of the blog post he is going to write. There are a number of articles telling about the blog’s word count but the data is in sense conflicting. Everyone has a different perspective.
A popular myth about having greater than 200 words blog will not be read by anyone. Well that information is wrong. This depends on the target audience of the blogger. Same goes with the myth of having a longer blog post. The longer is not the answer to it. People love to read content on the web and would love a proper well researched content to get into their minds.
Consider some of the points when writing a blog post.
The type of audience the blogger is going to address. Their interest, their need and their passion is what a blogger need to understand. Then only accordingly the blogger will be able to write on the niche.
The substance is the topic on which the blogger will write. It can be lengthy or short, depending upon the information, the blogger will decide.
Content with a purpose is no doubt a successful in bringing up the blog. Every good content have a purpose and this is decide by the blogger.
Writing style of the blogger has a huge impact on the reader.
Greater the variety of the keyword a blogger have, greater is its level. Using keywords according to similarities will help the blogger to increase the blog page rank on the search engine. For example searching good hotel in Kashmir will give us 5 star hotels in Kashmir, 3 stars and many more similar results.
Greater word count will let you include a number of related keywords. This will help in getting the page rank up the ladder in search engine results. Links backs are formed when the content is longer and optimized. One can see it statically on Google.
It is also seen that an optimal length but not short blog is shared more in in numbers by more people. The blogs greater than 1k words get a higher re-tweet than the blog posts less than this threshold.
So there is no formula on what will be the length of the blog article. It has to be decided by the blogger himself. But if someone wants a mere conclusion, lengthy ones are effective in every aspect of blogging. Thus first research and make a layout on how the information will be distributed and then write it down in the blog post. And whatever the word length will be is the word length of that article.